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BizReport : Mobile Marketing : September 10, 2012

MassiveImpact: Mobile revs increased 100% using our tech

Performance mobile ad hub MassiveImpact has released new numbers, showing some mobile brands have increased mobile ad revenues by at least 100% using their technology. Here's how:

by Kristina Knight

MassiveImpact used targeted mobile campaigns to engaging consumers. Their flagship, TargetAdLive, serves relevant ads to mobile consumers using right message/right time methodology; the company uses a Cost Per Action (CPA) model which helps clients obtain higher overall campaign ROI.

"Our mission was to change the mobile advertising ecosystem and today we have the data to prove our method works," said Sephi Shapira, CEO and Founder of MassiveImpact. "We created an algorithm-based targeting technology that automatically zeros in on an advertiser's core market so that mobile advertising campaigns are strategically executed with precision and assured to yield successful results. With a cost-per-action approach, our advertisers only pay for delivered results."

Shapira credits MassiveImpact's use of mobile demographics, the availability of real time information about behaviors and preferences in helping Massive and its clients reach these higher revenues.

In one case, with digital and social game hub Gameloft, more than 40,000 new monthly subscribers were brought to the company because of a Massive-targeted campaign.

"We have experienced significant growth in the APAC region, with a markedly 20% increase in subscription sales month-over-month," said Rodrigo Mejia, Senior Marketing Manager, Global of Web & Mobile Search Marketing at Gameloft. "The increase in mobile advertising sales has proven to us that with the right targeting approach, mobile advertising can be a leading factor in increasing overall bottom line."

Tags: ad targeting, MassiveImpact, mobile ad revenue, mobile ads, mobile marketing, mobile targeting

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