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BizReport : Ecommerce : September 27, 2012
InComm, IFeelGoods partnership to ease digital gift cards distribution
A new partnership between InComm and IFeelGoods should ease how merchants activate and redeem digital gift cards. Through the partnership merchants using the IFeelGoods platform can offer a variety of digital gift cards as promotions and incentives for their shoppers.
InComm is a leading retail transaction services company; the e-gifting platform works with online brands and merchants to create personalized e-gifting experiences through email, mobile and social channels as well as rewards systems.
IFeelGoods is a digital goods, including Facebook credits, promotion platform. This is the first partnership for InComm, which launched the Retail Transaction Gateway recently. InComm will provide digital gift cards for IFeelGoods shoppers.
"This partnership with InComm takes Ifeelgoods one step closer to realizing our vision of being the leading digital promotions platform helping marketers entice their audiences with instant fulfillment of desirable gifts as a reward for any trackable action - online, offline or mobile," said Michael Amar, CEO & co-founder, Ifeelgoods.
"Ifeelgoods' Digital Goods Incentive Platform is an ideal platform for showcasing the innovative new online business model we are enabling with this service," said David Etling, vice president, business and product development, InComm. "Consumers can be rewarded with digital gift codes when shopping online and can receive them instantly."
Digital gifting, whether in the form of social media credits or online gift cards to popular stores like Amazon and WalMart has grown in popularity as the population has continued to go mobile. Digital gift cards offer a way for people who buy online without risking a personal credit card or other information.
Tags: digital gift cards, ecommerce trends, IFeelGoods, InComm, online goods
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