How Unicorn Media helps monetize video for brands

Kristina: How does the Unicorn Once platform help brands and publishers?

Bill Rinehart, Founder and CEO, Unicorn Media: Unicorn Media's patented technology - Unicorn OnceTM - allows publishers and broadcasters to upload a video file one time and reach any IP-enabled device in the world via a single URL. Unicorn Once automatically detects where the content is going and delivers it in the highest quality, most efficient format for the device. It works for iPhones, iPads, Androids, BlackBerry devices, Roku, Boxee, TiVo, Windows Mobile 7, game consoles or virtually any other device type. The solution is cloud-based and requires no plug-in, SDK or HTML5.

In addition, our real-time analytics provide performance details across platforms and deliver business intelligence that enables agile ad operations. Real-time ad integration and ad targeting takes a fraction of a second instead of hours and allows for pre, mid and post roll ads and integrates with any 3rd party or in-house ad network. It also enables multiple mid-roll ads in long-form content so that ad operations can deliver customized ads to users based on current inventory. These features provide unprecedented monetization potential.

Kristina: Is there a type of content that seems to be doing best for online businesses? Or do brands need to do a bit of experimentation to determine what their core clients want to watch?

Bill: Every online video publisher has its own goals and audience targets, but in general, it's important to keep production values in mind since professionally produced content performs well. Timely content is broadly popular - information on the latest headlines, sports and weather generates hits. Online broadcasts of popular television shows are also a great way to attract a mobile video viewing audience.

Kristina: What trends are you seeing in video?

Bill: The most notable trend is the wide variety of devices people are now using to access video. Thanks to scalable video technology and bandwidth increases, people are accessing video on smartphones and tablets anywhere, anytime.

These new capabilities have utterly transformed the way we consume video, and with a comprehensive mobile video delivery solution like Unicorn Once, publishers and broadcasters can finally realize the reach and monetization potential and turn their online video operations from cost centers to profit centers.

Tags: online video, Unicorn Media, video ads, video content, video trends