News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Fly.com: Americans want in-flight WiFi
When airfare search engine Fly.com asked U.S travelers if they wanted the ability to connect to the Internet at 30,000ft, the vast majority said yes, indicating a higher tolerance for in-flight mobile use than previously expected.
Five hundred U.S. travelers took part in Fly.com's survey, of which 80% said they would like the option to connect to the Internet during a flight. That's significantly more than the 5% of U.K. travelers who, in a European version of Fly.com's survey, wanted Internet in-flight.
Of the 500 U.S. travelers:
65% - Think it is important that airlines offer Internet access on flights;
36% - Would take advantage of in-flight Internet access to find information and deals relating to their destination;
26% - Would use in-flight Internet to catch up on emails.
However, almost half (49%) said they don't expect to pay extra to use their Internet connected devices and 27% would pay no more than $5.
On the topic of mobile use during flights, travelers weren't quite as enthusiastic with 38% believing that allowing mobile phone use on flights would mean putting up with the annoyance of people talking too loudly.
Furthermore, many (59%) don't understand the "flight mode" setting on their mobile device and 46% don't know why they are asked to turn off their devices.
Many of the major U.S. airlines have now begun to equip their planes with new in-flight WiFi service. According to research and consulting firm In-Stat, around 8% of U.S. airline passengers use the service, up from 4% at the end of 2010.
In-Stat estimates that, by the end of 2012, 10% of passengers will use in-flight WiFi and that, in 2011, $155 million in charges for in-flight Internet services was collected.
- Webrooming, Showrooming pushing shopper engagement
- Reports show what worked and didn't over Thanksgiving
- Value of price comparison providers revealed
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
Featured White Papers
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...
- 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means...
- Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest...
- Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade....
- Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material...
- 5 Recurring Revenue Growth Secrets
Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why...