News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
DWPub Newsrooms provide brands with online media hub
Does your company have an online newsroom that keeps journalists, bloggers and researchers up-to-date with your latest news and media? If not, you're missing a prime opportunity to engage today's connected newsmakers.
DWPub SourceWire has just made it easier for brands and businesses to get their news seen and shared by leading newsmakers. The news distribution firm has launched Newsrooms, a service that enables easy access to media portfolios and provides support and tracking analytics.
The newsrooms enable press releases, video, imagery and other relevant documents to be easily accessed in a branded environment. Users also have the ability to integrate social media channels, such as Twitter and Facebook.
"Online newsrooms are an effective way to bring all media collateral together so it can be found easily by journalists and other influencers," said Daryl Willcox, Founder and Chairman of DWPub.
Basic newsrooms are available free of charge to anyone who posts a press release on the SourceWire News Distribution wire, although the option to connect socially is limited to Twitter and no analytics are available.
Users who require greater customization and feedback can pay a fee and open up options to share with Facebook, LinkedIn and YouTube. The option also exists for a "fully customizable and hosted media centre which appears within the client's own website".
Over 5,000 SourceWire News Distribution Newsrooms already exist.
For companies and brands who have already set up their own newsroom, we have previously provided 10 tips that will keep visiting journalists and newsmakers happy.
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
Featured White Papers
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...