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BizReport : Internet : September 05, 2012


Corporate Visions' acquisition expands marketing toolset

This week Corporate Visions announced the acquisition of WhiteboardSelling, a company created to help clients sell better. The move should broaden the capabilities Corporate Visions offers its clients in the online space, helping to optimize selling conversations.

by Kristina Knight

"WhiteboardSelling is a perfect fit with Corporate Visions' focus on differentiating customer conversations," said Tim Riesterer, chief strategy and marketing officer for Corporate Visions. "Whiteboarding is really a process of building differentiated messaging, putting it in a differentiated tool, and differentiating the delivery of that story, whether it's over the Web or in person."

Corporate Visions is a global business to business company which helps clients create differentiated messaging to better engage prospects. The company also offers an assist in the training of sales employees and helps define the buying cycle for sales professionals.

"By becoming a part of Corporate Visions team, we have the opportunity to accelerate the growth of our whiteboarding concepts and capitalize on the intense interest in these solutions significantly faster than we could on our own," said Corey Sommers, co-founder, WhiteboardSelling. "Our solution aligns perfectly with Corporate Visions' focus on differentiating customer conversations because it helps marketing develop messages and tools that the field will actually use to tell a better story. It also gives salespeople a simple, repeatable process so they can gain greater confidence that they can create a differentiated experience in the buying cycle."

WhiteboardSelling offers a visual way for sales pros to engage and convert prospects through conversational styling rather than a static proposal or presentation.






Tags: b2b marketing ideas, b2b trends, corporate visions, whiteboardselling








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