News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Consumers spend less time but more money on ecommerce sites
Consumers are spending less time on a website but more money, according to new research from data visualization startup SumAll.
As consumers become more familiar and comfortable shopping online, and websites become easier to navigate, time spent on websites is decreasing. Between 2008 and 2012, the average amount of time spent per website online decreased by 27 seconds from 3 minutes and 16 seconds to 2 minutes and 49 seconds.
However, while consumers are spending less time on a website, they are spending more. Revenue per visit has increased 24% since last year, reports SumAll.
The research, which included more than 10,000 e-commerce stores and over $1 billion transactions, found that the average value of a minute spent browsing an online store is $0.43. A customer visit, on the other hand, has an average value of $1.30.
SumAll also unearthed a "sweet spot" of 3 minutes and 20 seconds - just the right amount of time, they say, to keep shoppers engaged but not overwhelmed.
The release of the data coincides with startup SumAll's launch of a new analytics tool - SumAll Traffic - which will enable SMBs to ascertain how much a website visitor is worth.
- Mobile privacy and brand safety remain top challenges for UK media agencies
- Dispop proves the value of custom display ad creative
- Top 5 elements brands should test
- How to reduce the bounce
- Poor in-store service pushes festive shoppers online
- Why brands need more than CPM based metrics
- Reports show personalization impacts brand advertising
- Why brands should mine holiday data for new year performance
Featured White Papers
- 5 Tips for B2B Marketing Data Domination
You work hard to collect your marketing data. But you can collect so much that sometimes it's hard to make...
- 6 Step Roadmap to Engaging Customers With Social Media
For a growing number of consumers, social media is the preferred means of gathering product information and interacting with companies....
- The Making of a YouTube Blockbuster: 10 YouTube Blockbusters
You want to create the next viral video. Sure, who doesn't? But you knowing that videos "go viral" organically, not...
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...