Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Social Marketing : September 04, 2012
Compass Labs offers brands integration with Facebook's Sponsored Results
New from Compass Labs, the ability for brands to engage through the new Sponsored Results on Facebook - within the Compass Labs CLIQ platform. The platform allows brands, through self-serve or managed campaigns, the ability to action insights from social media into the ad campaign, making ads more targeted and relevant to social networkers.
The CLIQ platform is the first to integrate with Facebook Sponsored Results. The integration will give brands using CLIQ to place ads within the Facebook search bar. This should help to drive awareness of branded pages, apps and other social options for brands.
"We are excited to announce that CLIQ is the first platform in the market to support Facebook's new offering," said Dilip Venkatachari, co-founder and CEO of Compass Labs. "As a Facebook Preferred Marketing Developer (PMD), we are proud to consistently be among the first in our field to offer value-added capabilities to Facebook's evolving API. CLIQ provides advertisers with the most comprehensive social media advertising and intelligence platform in the industry to deliver true user engagement and conversion."
Alone, the Sponsored Results option doesn't allow for keyword targeting, but using CLIQ's platform brands can action ads based on socnet users' actions and behaviors so that ads remain relevant to that user and are not lost.
How big might Facebook's Sponsored Results become? According to Facebook ad specialist Nanigans the Sponsored Results are already delivering click-thrus more than 20 times higher than general Marketplace ads - the ads running in the right column that get little response according to some brands. And, for apps, the Sponsored Results option showed install rates of 14 times that of the Marketplace.
Tags: Compass Labs, Facebook ads, Nanigans, social marketing, social network ads
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- Consumers, like many marketers, don't know what native advertising is
- Travel: Paid search spend continues downward trend
- Why developers need to test apps
- Unruly: SocNetters buzz about getting buzzed
- Survey: Friends, not search, pushing mobile video
- Release leaves power of the brand with the brand
- Pinterest improves product engagement with Rich Pins
- ONS data reveals the U.K.'s 7.1 million disconnected
Featured White Papers
- The Promise of Marketing Operations Management
How can marketers keep pace with the ever-expanding volume of campaigns, customized offers, contact channels and product claims? More than... - 54 Examples of Brilliant Homepage Design
For any given company, the homepage is its virtual front door - and face to the world. If a new... - Learn How to Increase Traffic, Leads and Sales By Reaching More Than 11 million people on Pinterest
Pinterest isn't just another social media network. What appears to be the fastest-growing social media site ever has become a... - Improving ROI with Marketing Optimization
The requirement to juggle multiple constraints and considerations is an inescapable part of the marketing equation. Marketing executives need a... - Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for... - Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an...