News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
AR app downloads to hit 2.5 billion by 2017
All manner of applications exist that will augment your reality. Some overlay historical street views on modern vistas, show you which way to point your satellite dish or display and label the universe in front of you. According to new estimates from Juniper Research, the prevalence of augmented reality apps will soon skyrocket as more consumers take an interest in what the technology can do for them.
According to Juniper Research's latest report, "Mobile Augmented Reality", such applications are set to take off in a big way. The research firm estimates that augmented reality apps could reach 2.5 billion downloads in the next five years.
The key to reaching this momentum is consumer awareness. While those consumers who are more familiar with tech are already familiar with augmented reality and what can be achieved with it, many consumers aren't so clued up.
"Without an increase in consumer awareness, it will be difficult for the mobile augmented reality industry to reach critical mass and without critical mass, many AR apps will not be able to find the size of audience they need to break even and advertisers may find that they are unable to reach their target demographic," says Juniper Research in its report.
Perhaps new 'devices', such as Google's 'Project Glass' AR glasses, are what's needed to catapult augmented reality into more mainstream use. The AR glasses have certainly received some great reviews following Diane von Furstenberg's use of them during the recent New York Fashion Week. Out of that that event Google has released the first 100% Glass-shot video.
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...