News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Airline ups the ante with free mile-high Wi-Fi
Today's air travelers want Wi-Fi and airlines are luring passengers with the promise of mile-high browsing. While some passengers would be prepared to pay a small fee, and airlines debate how much to charge, one airline has thrown down the gauntlet with the offer of free in-flight Wi-Fi.
The contents of a leaked JetBlue memo have today been confirmed by the airline. From the start of 2013, aircraft in the company's fleet equipped with in-flight Wi-Fi will offer the service for free.
Recent research from airline search engine Fly.com found that the majority (65%) of U.S. travelers think it is important that airlines off in-flight Internet access. However, almost half (49%) said they don't expect to pay extra to use their Internet connected devices and 27% would pay no more than $5.
So, that means JetBlue will become a serious option for those wanting to stay connected during air travel.
But, the free offer may not be available for long.
JetBlue, who will use ViaSat to provide the Wi-Fi service, will only provide the service for free until it become available on 30 aircraft. After that, email and browsing will remain free but streaming of films will attract a fee.
The rather exuberant, leaked memo that was first reported by The Verge earlier this week also reveals that JetBlue's Wi-Fi will be faster than its competitors.
"Our Wi-Fi will be lightning fast. In a series of tests, ViaSat's staff was able to load 10 web pages through our satellite service in an average of 1 minute, 18 seconds! The second-fastest service, commonly deployed by our competitors, took as long as 8 minutes, 42 seconds!"
- Twitter ups ad relevancy with Tailored Audiences
- Research reveals poor uptake and awareness of NFC payments
- Facebook far and away most frequently used mobile app
- The best practices for mobile brands in 2014
- Forecast: Big data to push SMBs into 2014
- Report: TV ads pushing engagement, intent
- Report: Online wide open for CPG brands
- Webrooming, Showrooming pushing shopper engagement
Featured White Papers
- 5 Questions About Managing Social Media that You Should Ask Your Agency
This white paper provides you with 5 questions you should ask agencies to help you separate the real candidates from...
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...