News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
84% of UK fashion retailers do not have a mobile website
Almost 90% of fashion retailers in the UK believe mobile should be an essential part of their business. However, a poll by m-commerce solutions firm MoPowered found that perceived high costs, security concerns and a lack of resources prevents the vast majority from taking the plunge.
The good news is that nearly all (90%) of the 300 or so small- to medium-sized UK fashion retailers surveyed by OnePoll for MoPowered believe mobile shopping should be an essential part of their business.
The key word here is "should", because the bad news is that a whopping 84% of those retailers don't have a mobile website.
That's despite comScore's estimate that there are now over 28 million smartphones in use across the UK, 38% more than twelve months ago.
"With recent British Retail Consortium figures showing a slump in retail sales during the Olympics (August 2012) and with autumn ranges set to be rolled out as well as the looming Christmas period, fashion retailers can't afford to risk missing out on this additional business as consumers want to shop anytime, anyplace and anywhere," says Dominic Keen, chief executive of MoPowered.
When asked what was preventing them from moving forward with a mobile website many cited perceived high costs, a lack of resources and security concerns. A third was put off by the risk of mobile payments and 36% believed it would be too time-consuming. And yet, those same retailers believe m-commerce sales would increase by a third over the next five years.
"Recent research by Google shows that at least 15% of all online traffic is now coming through mobile meaning not being handset optimized is equivalent to shutting your online store for a day of every week," warned Keen.
- 'Adblockalypse' now?
- Mobile drives fastest UK digital ad growth rate in 7 years
- Product page conversion rates average 8%
- Snapchat beats Facebook for daily video views
- Global study reveals 'authenticity deficit' among brands
- Report: Video is video regardless of screen
- Study: US mobile app experience low
- Top 4 tips to succeed at Mother's Day email
Featured White Papers
- 6 SEO Predictions to Plan for in 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about...
- How to Boost Reader Engagement 300%
Building an audience isn't just about quantity: it's also about quality. How can you increase the number of readers who...