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BizReport : September 20, 2012 Archive

September 20, 2012 Archive

Advertising | September 20, 2012

Traditional banner ads 'not up to standard', say consumers

Rich media ads are three times more effective, according to Adform's latest Quarterly Media Barometer report, as Internet users become 'desensitized' to traditional display ad formats. >>

Mobile Marketing | September 20, 2012

Tablet users conduct 3x more mobile searches than smartphone users

New figures released by Juniper Research reveal that global advertising spend on mobile web search will be three times this year's total investment come 2017, driven by the continued adoption of high-usage tablets. >>

Internet | September 20, 2012

Airline ups the ante with free mile-high Wi-Fi

Today's air travelers want Wi-Fi and airlines are luring passengers with the promise of mile-high browsing. While some passengers would be prepared to pay a small fee, and airlines debate how much to charge, one airline has thrown down the gauntlet with the offer of free in-flight Wi-Fi. >>

Advertising | September 20, 2012

Nielsen release ties video, demographics, engagement

The new integration between a number of video hubs and Nielsen will offer video advertisers more for their advertising dollar. The integration results in the Nielsen Online Campaign Ratings platform which uses viewer demographics from Nielsen and engagement numbers from video brands including Jivox, Adap.TV, and TubeMogul and data platforms including AudienceScience and DataXu to help identify which viewers have received and engaged with video ads. >>

Social Marketing | September 20, 2012

How social login helps brighten outlook

Online lighting hub wanted to bring something new to the online space - a place where customer could interact much as they would in a physical store. One focus point - the checkout, because online checkouts can be clunky, take a long time and frustrate the shopper. >>