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BizReport : September 19, 2012 Archive

September 19, 2012 Archive

Mobile Marketing | September 19, 2012

Survey: 72% SMBs to increase mobile spending in next year

Look out mobile, here come small and medium businesses. The influx of new mobile devices - from iPhone 5 to new Android units and updates to the tablet space is pushing more businesses into the mobile space. Leading the charge may be small and medium sized businesses. According to a new survey from Borrell Associates 72% of small and medium sized businesses plan to increase mobile spending or continue on their current mobile path over the next year. >>

Email Marketing | September 19, 2012

Over half of email marketers fail to segment email lists

It's hard to believe but, according to a new study from email intelligence provider Return Path, over half of email marketers fail to segment customers and continue to fire off the same email communication to all in their database. >>

Social Marketing | September 19, 2012

UK's first social media insurance product launched

Cases of hacking and subsequent reputation damage and ID theft are on the rise, particularly within social media channels such as Facebook and Twitter. A London-based privacy firm has come up with a solution - insurance protection. >>

Mobile Marketing | September 19, 2012

Platform optimizes according to device

We've all heard about website optimization, image optimization...even ad optimization. But a new release from AdTruth is set up to help brands optimize according to the device a shopper is using to view information, ads or products. The DeviceInsight 4.0 release uses Device Specific Optimization to enhance the content delivered to a user according to how they connect: PC, tablet, smartphone, etc. >>

Ecommerce | September 19, 2012

Investment underlines importance of content for publishers, brands

As more consumers go online for news and entertainment - and go online from different devices depending on where they are in their day - online brands and content producers are looking for better ways to engage and target those audiences. A funding announcement underlines the growing importance of content in the online space. >>

Email Marketing | September 19, 2012

Retailers: Expert advises what to do now for the holiday rush

The calendar may still read September, but savvy online marketers are already preparing for the 2012 holiday season - which will kick off Thanksgiving Weekend in the US. Based on the summer months, Christmas will come early for some; according to data from Responsys July email volume was up 18% YoY - which holiday messaging already appearing. Read on for our expert's tips on what to do now to get ready for the rush. >>