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BizReport : September 18, 2012 Archive

September 18, 2012 Archive

Mobile Marketing | September 18, 2012

Consumer surveys increasingly completed on mobile devices

The number of people using mobile devices to complete online consumer surveys has more than doubled over the last year, according to new research from eDigitalResearch, signaling a need for researchers to ensure such surveys are suitably optimized across channels. >>

Mobile Marketing | September 18, 2012

Video, relevancy important for mobile consumers

When it comes to mobile, relevant content and video are helping some brands become more relevant. According to data from Invodo mobile device traffic is still only about 5% of their volume but mobile viewers account for nearly 15% of video views. >>

Trends & Ideas | September 18, 2012

iPhone 5: Record-breaking advance sales top 2 million units

Apple's latest version of its best-selling product has just beaten the sales record set by the previous iPhone model. >>

Advertising | September 18, 2012

SalesForce taps Demandbase for real time ID

Businesses using the SalesForce platform to reach consumers have a new tool beginning today: SalesForce has tapped Demandbase to provide a real time identification solution. The integration will help businesses using SalesForce to more quickly identify prospects, helping to improve engagement. >>



Advertising | September 18, 2012

Microsoft Advertising announces first in global network of agencies

Early December will see Microsoft Advertising's newest offering appear on a street in San Francisco. Called "Solution Studio 415" it is the company's first agency developed to bring together Microsoft teams and brands in one space to create innovative solutions. >>

Blogs & Content | September 18, 2012

Study: Majority of sports fans 'check in' once per day

When it comes to engaging with online content, it seems sports fans are 'on' quite often. According to new data from Burst Media 2 of every 3 sports fans is online at least once each day to check scores, watch sports content, read stories or do other sports-focused tasks. >>