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BizReport : September 17, 2012 Archive

September 17, 2012 Archive

Ecommerce | September 17, 2012

Marin, Mercent partner for improved ecommerce capabilities

A new partnership between Marin Software and Mercent should help online retailers better perform by linking paid search with seasonal inventory. Here's how: >>

Trends & Ideas | September 17, 2012

AR app downloads to hit 2.5 billion by 2017

All manner of applications exist that will augment your reality. Some overlay historical street views on modern vistas, show you which way to point your satellite dish or display and label the universe in front of you. According to new estimates from Juniper Research, the prevalence of augmented reality apps will soon skyrocket as more consumers take an interest in what the technology can do for them. >>

Mobile Marketing | September 17, 2012

84% of UK fashion retailers do not have a mobile website

Almost 90% of fashion retailers in the UK believe mobile should be an essential part of their business. However, a poll by m-commerce solutions firm MoPowered found that perceived high costs, security concerns and a lack of resources prevents the vast majority from taking the plunge. >>

Ecommerce | September 17, 2012

BIA/Kelsey: Online deals still hot for SMBs

When it comes to capturing the attention of consumers, small retailers and local businesses continue to bet on deal sites. According to a new survey from BIA/Kelsey just over half of local businesses (surveyed) say they are likely to use online deals within the next six months. >>



Advertising | September 17, 2012

Mobile ad CTRs jump the closer a consumer gets to a business

New insights into local mobile advertising from YP reveal how mobile users' distance to a business location impacts their likelihood to click on an ad for that business. >>

Advertising | September 17, 2012

Platform helps brands connect collected data to targeting options

As the online space becomes more competitive brands are looking for new and different ways to target consumers. Most focus on data collected online, but one platform helps brands connect the dots between information collected through their own billing systems to the consumers making purchases. >>