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BizReport : September 11, 2012 Archive

September 11, 2012 Archive

Advertising | September 11, 2012

Lyris release offers assist with Big Data

Big data is again making headlines, this time with digital marketing hub Lyris at the forefront. This week marks the launch of the new Lyris ONE platform, set up to offer online brands an assist when it comes to collecting, managing and then targeting big data in the online realm. >>

Mobile Marketing | September 11, 2012

Optimize websites for mobile or miss out on Christmas sales

Attention UK retailers. If your website isn't optimized for mobile in time for Christmas, you are going to miss out on a lot of sales. According to new estimates from IMRG, one in five online sales will be carried out on a mobile device during the coming festive shopping season. >>

Social Marketing | September 11, 2012

Norton: Cybercriminals getting smart with social and mobile

Hackers are getting more devious by the day, according to a new cybercrime report from Norton, and are getting smarter in their use of social media and mobile. >>

Mobile Marketing | September 11, 2012

Smartphone adoption in U.S. led by teens

Data backs up what we all know; teenagers grab hold of new technology like no-one else. Nielsen's latest study reveals that teens are adopting smartphones at a greater rate than any other age group. >>



Social Marketing | September 11, 2012

Study: Facebook login could help retailers engage

While many retail websites are now offering logins so that shoppers don't have to re-enter addresses and credit card numbers with every purchase, some are missing a more simple way to get shoppers to create these accounts: the power of Facebook. In many cases, site registrations require an email, name, password, but some research has shown shoppers don't want yet another registration. >>

Ecommerce | September 11, 2012

Which US cities most likely to look online for savings?

When it comes to being frugal, do you know where your retail customers are looking? New data from ShopAtHome highlights in which areas of the US shoppers are going online to look for sales, coupons and other discounts. Here's how the country breaks down when it comes to being frugal: >>