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BizReport : September 5, 2012 Archive

September 5, 2012 Archive

Internet | September 05, 2012

Corporate Visions' acquisition expands marketing toolset

This week Corporate Visions announced the acquisition of WhiteboardSelling, a company created to help clients sell better. The move should broaden the capabilities Corporate Visions offers its clients in the online space, helping to optimize selling conversations. >>

Research | September 05, 2012

Apple users: We'll upgrade...again

New data out from TechBargains indicated Apple users are happy with their mobile devices, enough so that they're planning on buying future releases rather than switching operating systems. According to the research nearly three-quarters of current iPhone 4 owners plan to buy the new Apple iPhone, rumored to be out later this year. >>

Social Marketing | September 05, 2012

Forget 'Likes', use 'Were Here' for better travel metrics

A British budget-holiday website claims to be the first to utilize Facebook's 'Were Here' API to produce a ranking of the top 10 destinations that is more representative of user engagement than 'Likes'. >>

Trends & Ideas | September 05, 2012

Shift to multi-screening demands consistent marketing, branding across devices

A major new study from Google highlights the importance of a consistent marketing message across multiple channels, from television to mobile to email, to complement the increase in multi-screening. >>

Social Marketing | September 05, 2012

Social poses significant risks to participating companies

Facebook, Twitter and YouTube, the largest social sites, are being used by companies worldwide, to great effect. However, these same sites pose significant risks to companies and brands, as a recent study by Altimeter Group reveals. >>

Mobile Marketing | September 05, 2012

Study: Travelers leaning on mobile for content

When it comes to traveling smarter, consumers are...well, traveling smarter. Or at least with smart-devices to lead the way. According to new research from comScore about 40% of smartphone users logged on to travel-related content from their phone in July 2012. >>

Blogs & Content | September 05, 2012

How to retarget shoppers through video

A new release out from SundaySky offers retail brands another way to engage lost shoppers online - through video. Called SmartVideo, the platform allows brands to retarget consumers who have abandoned retail sites without converting through pre-roll video content. What kind of ad works best in this situation? >>

Email Marketing | September 05, 2012

Experian: Email volume up 10% YoY

Businesses may be cutting back on some traditional ad costs, but email isn't one of the 'traditional' areas seeing a recession. According to data from Experian CheetahMail email volumes were up 10% from Q2 2011 to Q2 2012, with the Travel and Consumer Products/Services sectors seeing the most growth. >>