September 4, 2012 Archive

Mobile Marketing | September 04, 2012

Travel: Mobile app use far exceeds mobile web

When Nielsen analyzed the use of apps and the mobile web in the travel market they found that consumers tend to use apps for navigation and guidance and the mobile web for trip planning and research. >>

Email Marketing | September 04, 2012

Brands face challenge to get consumers sharing data across multiple channels

More than eight out of ten consumers in the UK are happy to share their personal details with brands across a single channel, but that willingness drops considerably as the number of channels increases. >>

Blogs & Content | September 04, 2012

How SmartVideo may change video ads

A new arrival into the online video scene could update what brands have, to date, been doing with online video. From SundaySky, the SmartVideo platform allows for the retargeting of video ads, helping to make video a more relevant experience for the consumer. >>

Social Marketing | September 04, 2012

Shoutlet integrates with Foursquare

The latest trend in social networking: checking in from local businesses, sharing pictures and otherwise engaging with a local hotspot through the social space. Foursquare is leading the way, allowing social networkers to tell their friends and followers where they're having dinner or where they picked up those fabulous boots - simply by checking in. >>

Social Marketing | September 04, 2012

Compass Labs offers brands integration with Facebook's Sponsored Results

New from Compass Labs, the ability for brands to engage through the new Sponsored Results on Facebook - within the Compass Labs CLIQ platform. The platform allows brands, through self-serve or managed campaigns, the ability to action insights from social media into the ad campaign, making ads more targeted and relevant to social networkers. >>

Advertising | September 04, 2012

OOH advertising reaches $3.5b through Q2 2012

Out of Home (OOH) advertising spending continues to increase according to numbers from the Outdoor Advertising Association of America. Their latest numbers have the OOH spend at $3.5 billion through Q1 and Q2 of 2012, with Q2 increasing just over 4% Year over Year (YoY). >>

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