Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Advertising : August 23, 2012
YouTube's TrueView ad format launched on Android
YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks.
Google introduced the skippable cost-per-view YouTube ad format at the end of 2010. Since that time is has been reported that over two-thirds of TrueView ads on YouTube are watched by viewers.
Just 30% are skipped.
There is even more good news for advertisers. Those viewers who don't skip TrueView ads are 75% more engaged than viewers who are presented with standard ads.
A significant benefit of the TrueView ad format is that it enables advertisers to assess what effectively engages an audience. And, as it's based on a cost-per-view model, advertisers are only charged if an ad is viewed in full, or for at least 30 seconds.
As from this week, the TrueView ad format will be available on Android devices and will be rolled out to other mobile platforms in due course.
"We've only just begun testing TrueView on mobile, but early indications are that people engage with these ads in the same way as they do on desktop," writes Phil Farhi, YouTube's group product manager on the Google blog.
Tags: advertising, Google, mobile ads, mobile Internet, TrueView, video ads, YouTube
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for... - Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an... - The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether... - Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across... - 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,... - Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...