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BizReport : Mobile Marketing : August 01, 2012

Wi-Fi changing how people interact

Over the past year Wi-Fi usage has jumped more than 200% thanks to the growing number of mobile devices - both smartphones and tablets - and laptops. This increased connectivity can be a good thing for mobile brands because it offers another area in which brands can engage, share information and convert mobile users.

by Kristina Knight

While laptops are still quite popular, it seems tablets and smartphones are taking over for on-the-go people. New data out from JiWire shows over half of busy moms and 45% of dads own tablets; meanwhile 42% of men-without-kids and 40% of women-without-kids have tablets.

A few takeaways from the JiWire report include:

• 62% of mobiles geo-tag socially shared posts
• 3 of 4 Millennials (those 34 or younger) location tag social posts
• 88% of Facebookers, 71% of Google+ users use location tags at least monthly
• Instagram is hitting stride, with adoption up 51% from mobiles
• Smartphones and tablets make up 52% of WiFi usage (Q2 2012)

"This represents a major milestone: mobile devices are leading a category that has historically been consider laptop-centric, and in places like restaurants and in shopping malls," said Dee Dee Paeseler, Director of Strategic Marketing at JiWire. "Now it becomes more about reaching the right audience in the right location with the right message, rather than focusing on the device or the type of connection."

It will come as no surprise that most (91%) of mobile consumers use Facebook. Those who use location tagging are doing so 'to notify family/friends' of their travels. About 33% use location tags on photos or posts to connect with other people near them.

Tags: JiWire, mobile consumption, mobile content, mobile marketing, mobile trends, wi-fi trends

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