Why you may not be engaging with millennials

"Traditional [advertising] methods just do not work with this audience," said John Federman, CEO, Dailybreak. "But, millinnials are accessible if you use the right techniques. Specifically, if you speak their language, allow them to opt-in to experiences, and create content around their passions and interests, you can break through."

Dailybreak recently rebranded themselves from CampusLIVE; since the re-launch they've had success creating those opt-in experiences and content for brands to use which can then be targeted to millinnials' interests according to topics moving on the Dailybreak site.

"Because we are a content platform, we are able to target users in new ways and segment our audience effectively," said Federman. "For example, close to 50% of our users will submit photos and close to 10% will submit videos when we create branded contests. This rich user generated content is very difficult for advertisers to acquire on their own. In fact, Dailybreak users will complete 96% of branded experiences, which translates into more than 5 minutes of deep interaction with a brand."

To increase engagement and interactions Dailybreak doesn't use typical 'marketing speak', choosing conversational copy instead. This allows the site to ask visitors to act - submit a photo, create a video, vote in a poll, etc. - on behalf of the brand without the hard-sell tactics.

More from John and DailyBreak tomorrow, including his tips for engaging millennials through non-traditional advertising.

Tags: content targeting, content trends, Dailybreak, millennial marketing, millennial trends, non-traditional advertising