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Visible updates offer dashboards, analysis, workspaces
The social space is getting an upgrade - at least from one social platform. This week Visible Technologies updates their VI Platform to include multiple dashboards and workspaces as well as expanded analytics to give brands in the social sphere more hands on knowledge of how campaigns faring.
"The social media ecosystem has expanded beyond marketing and advertising to support CRM, marketing automation, and business intelligence," said Richard Pasewark, CEO of Visible. "To meet this uptake in adoption, we've added new levels of flexibility into our software that gives users the freedom to control their workspace and tailor it to their specific use case or language. With the click of a mouse, any departmental or regional user can easily pull the most actionable and relevant data specific to them within Visible."
The additions include multiple dashboards and workspaces which can be used across social marketing team members; it houses multiple language databases so that teams can see analytics across different regions and countries.
The analytical side may be where most brands find the biggest rewards, however, because with expanded analytics social teams can drill down to the number of clicks within a social ad or update and can export results to share with the company. The VI interface uses bit.ly shortlinks to help with tracking.
According to research most US adults have social networking profiles, making the social space a hot place to engage. Around the world, social networks are growing in popularity.
"Not does nearly 100 percent of the Latin American Internet population visit social networking destinations each month, but they also spend a lot of time on the sites," said Alejandro Fosk, comScore senior vice president of Latin America. "While social networking isn't a new phenomenon, we are still seeing strong market growth, changing dynamics among the leading players, and the emergence of new social sites that make it an especially interesting market to watch right now."
For example, earlier this year comScore reported Latin American consumers spent more than 7 hours on social networks in the month of April; 1 in 4 minutes were spent on Facebook.
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