News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Visible updates offer dashboards, analysis, workspaces
The social space is getting an upgrade - at least from one social platform. This week Visible Technologies updates their VI Platform to include multiple dashboards and workspaces as well as expanded analytics to give brands in the social sphere more hands on knowledge of how campaigns faring.
"The social media ecosystem has expanded beyond marketing and advertising to support CRM, marketing automation, and business intelligence," said Richard Pasewark, CEO of Visible. "To meet this uptake in adoption, we've added new levels of flexibility into our software that gives users the freedom to control their workspace and tailor it to their specific use case or language. With the click of a mouse, any departmental or regional user can easily pull the most actionable and relevant data specific to them within Visible."
The additions include multiple dashboards and workspaces which can be used across social marketing team members; it houses multiple language databases so that teams can see analytics across different regions and countries.
The analytical side may be where most brands find the biggest rewards, however, because with expanded analytics social teams can drill down to the number of clicks within a social ad or update and can export results to share with the company. The VI interface uses bit.ly shortlinks to help with tracking.
According to research most US adults have social networking profiles, making the social space a hot place to engage. Around the world, social networks are growing in popularity.
"Not does nearly 100 percent of the Latin American Internet population visit social networking destinations each month, but they also spend a lot of time on the sites," said Alejandro Fosk, comScore senior vice president of Latin America. "While social networking isn't a new phenomenon, we are still seeing strong market growth, changing dynamics among the leading players, and the emergence of new social sites that make it an especially interesting market to watch right now."
For example, earlier this year comScore reported Latin American consumers spent more than 7 hours on social networks in the month of April; 1 in 4 minutes were spent on Facebook.
- Commuters highly engaged and active mobile audience for brands, retailers
- We2 to connect NYC's retailers and consumers via 'social WiFi'
- Consumers rate email as most relevant and accurate of all channels
- Research: Silver surfers feel undervalued by retailers
- Global PC sales fall for sixth consecutive quarter
- Releases evaluate content, make file sharing simpler
- Responsys: Mobile pushing conversions
- How to build loyalty through games
Featured White Papers
- 10 Tips to Rock the Twittersphere
Engagement on Twitter can help companies build brand awareness, strengthen customer relations and cultivate brand advocacy. These 10 tips lay...
- 10 Tips to Make your Facebook Content Newsfeed-Worthy
There's only one surefire way to reach the heart of your Facebook Fans: the newsfeed. And for brands, that means...
- Benefits of Web Self-Service
Customers want to solve their issues quickly and easily on the Web. Here we provide 3 recommended capabilities to invest...
- Google Hummingbird - The Marketer's Guide
Hummingbird is the most dramatic change that the Google search algorithm has seen in well over a decade....
- Worksheet: Are You Ready for Marketing Automation?
Use this worksheet to determine if your company is ready to use marketing automation. Regardless of your score, there's good...
- Wiley's Modern Marketing Book Bundle - A Free 163 Page Sampler
This Wiley e-book bundle includes selected materials from 6 recently published titles in Wiley's expansive catalog of titles. The material...
- 5 Recurring Revenue Growth Secrets
Your existing customers are the lifeblood of your business and the revenue that they provide is your most profitable. Why...