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BizReport : Ecommerce archives : August 20, 2012

UK: Rainy July boosts online sales

July retail figures from both the British Retail Consortium and the Office for National Statistics reveal strong year-on-year growth in online sales in the UK.

by Helen Leggatt

The British Retail Consortium (BRC) reports that online sales in July rose by 15.6% year-on-year, thanks in part to the month's inclement weather. Last year saw a rise of 9.6% on the previous year.

"Online retailers have enjoyed their biggest boost since Christmas," said Stephen Robertson, director general of the BRC. "July 2011 did give us a relatively weak comparison, but an increase of 15.6% is strong nonetheless."

However, the report warned that online sales were "still a very small proportion of total UK retail sales," accounting for just 9% of overall sales, despite the positive growth.

The Office for National Statistics (ONS) also reported figures that highlight the growth in ecommerce. They show that online retail sales, excluding automotive fuel, grew 14.2% year-on-year and account for 8.5% of all retail spending.

According to the ONS, the average online spend was estimated to be $793 million in July 2012, which means that the proportion of retail sales excluding automotive fuel made via the Internet was 8.5%.

Tags: ecommerce, July, online sales, retail, UK

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