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BizReport : Research archives : August 22, 2012

Survey: SMBs leaning Republican in upcoming election

With just over three months to go until the Presidential Election in the US, ads are heating up between Democratic President Barack Obama and Republican Candidate Mitt Romney. Most are geared toward the general public, but political advertisers shouldn't forget about small businesses - especially the Democratic contingent.

by Kristina Knight

According to new data out from Manta many small businesses are leaning toward Republican candidate Mitt Romney in the November election cycle, believing that he could bring better business opportunities. Just over 60% of SMBs surveyed reported they would vote for Romney while 26% said they would vote for President Obama - that is a 6% decrease since a similar May poll.

"While it is critical that the presidential candidates address vital small business issues like tax policy and healthcare at the conventions this year, it's also important that they share concrete examples with the small business community about how proposed initiatives will help them grow their business the rest of year and in the future," said Pamela Springer, CEO of Manta. "With a shaky economy, small businesses are trying to catch up and rely on non-governmental resources to stay in business."

Among the reasons many small business owners say they'll vote Romney in November: better support of small business issues like tax policies and health care. Less than 20% now say the Democratic Party and Obama support SMB initiatives, down about 7% since the May poll while 54% say Republicans best support small businesses.

The upcoming Republican and Democratic conventions could sway some votes, but may not have as big an impact as conventioneers hope. Nearly half say conventions speeches by the various candidates won't change their vote and just one-quarter say the initiatives talked about during the convention could change the way they'll vote come November.

Tags: 2012 Presidential Election, Manta, research, small business trends, SMB trends

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  • Bob Gondwe

    i have a small business and if romney doesnt win i will have to close my business.especially with obamacare



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