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BizReport : Social Marketing : August 23, 2012

Social releases to ease the way for marketers

Two new releases in the social space are set up to help marketing teams better adapt to the social space. One will help with transitions from campaign creation to analysis while the other will release a marketing suite to brands across the Web.

by Kristina Knight

First, from GraphEffect, the platform is a collaboration tool set up to create a social network for marketing teams to simplify the campaign planning, launching and analyzing processes. While the platform has existed for a while, it is now releasing beta invitations to developers and unveiling a few new additions.

The new additions include a team space where different members can collaborate with not only other team members but vendors, agencies and other interested parties. Through the Sidebar members can ask questions while the Follow-Ups and Apps interfaces are tools to simplify planning and creative processes.

And now Likeable will partner with Wildfire to make their Social Marketing Suite available to Likeable's more than 200 brand clients. The Wildfire Social Marketing Suite allows advertisers to plan, execute and manage social ads, provides template pages and allows for the scheduling of social messages so that the brand image remains constant across the various social platforms.

"Likeable is well known for its innovative social campaigns and the agency's accolades speak to the level of creativity and excellence that we look for in a channel partner," said Victoria Ransom, founder and head of Wildfire. "Partnering with a market leader such as Likeable addresses Wildfire's goal to provide agencies across the globe with dynamic social media marketing solutions so they can engage their audience and efficiently scale their business."

The suite also helps brands track promotions and provide analytic reports for the campaigns.

Tags: GraphEffect, social ads, social marketing, social marketing tools, social networks, Wildfire

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