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BizReport : Ecommerce archives : August 24, 2012

S.A. brand expands internationally, Hearst to launch shoppable content option

Three announcements this week could change the face of commerce for both businesses and consumers. Hearst is launching a new shoppable content option, a South American ecommerce powerhouse is looking to expand internationally and one B2B hub is getting national attention.

by Kristina Knight

First up, the shoppable content option from Hearst Digital Media; in partnership with mulu, the publisher has released a platform that makes digital content not only relevant to the user but shoppable. Products used within the platform can be purchased for a consumer or to help a cause. They've unveiled the platform in connection with, one of Hearst's bigger magazine properties.

"Mulu utilizes the power of personal recommendation to do social good," said mulu CEO and Founder Amaryllis Fox. "Hearst Digital Media and are perfect partners to launch the muluBox.  Because of their influence and reach, there's a real opportunity to make a huge difference in support of their chosen cause, STOMP Out Bullying™."

"Offering our consumers the ability to browse the products they love as well as shop the pages of our sites is an important strategic imperative for 2012 and beyond," said Grant Whitmore, vice president, Hearst Digital Media. "The ability for our readers to put their social commerce dollars to work for charitable giving, in addition to acquiring great, editorially-curated product, is a unique opportunity and one we are excited to test as part of an overall Hearst Magazine ecommerce strategy."

And, Fnbox has tapped Adyesn to power their expansion into the US, European Union and Brazil; Fnbox is a leader in South American ecommerce. Through the partnership, Fnbox will use Adyen's hosted payments options to expand their relationships with banks and offer preferred payment methods throughout the countries and regions in their expansion areas.

"[To expand] quickly and cost effectively, we needed a global payments partner like Adyen, who already has a deep knowledge and understanding of the payments landscapre in our expansion markets and existing banking relationships to accelerate our time to market," said Rodrigo Teijeiro, Founder and Ceo, Fnbox.

"Adyen has invested heavily in South America to keep ahead of the growth in online and mobile commerce and give our customers the payments solutions they need to meet consumer demand," said Peter Caparso, President, North America, Adyen.

Finally, Bizo has been named to INC 500's fastest growing private companies; the company credits their arrival on the list with year over year revenue growth of 116% and a three year growth rate of more than 3,000%.

"The platform we've developed offers marketers a precise way to reach and engage business professionals online and has positioned us at the center of the B2B marketing ecosystem," said Russell Glass, CEO of Bizo. "Our focus on consistently delivering value to our clients, which includes some of the largest global brands as well as SMB marketers, has fueled the strong growth we've experienced over the past few years."

Bizo is a leader in business marketing.

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Tags: AdYen, Bizo, content trends, ecommerce, ecommerce advertising, fnbox, Hearst, online content

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