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BizReport : Research archives : August 20, 2012

Report: Women outspending men on international mobile calling

Apps, browsing and game playing may be getting more headlines, but a new report from Rebtel and Harris Interactive shows calling still plays a major part in mobiles' lives. According to the report 20 million Americans are spending upwards of $38 billion each year on international mobile calls.

by Kristina Knight

One in five, according to the Rebtel report, make international calls, spending more than $150 per month on the calls. Women are making the bulk of the calls, spending about $267 finds the report. Men spend about $85/month. Also, VoIP users are likely most adept at making international calls. The report found:

• 35% of US adults who have tablets/smartphones have a VoIP app installed
• 29% of Hispanic mobiles make international calls
• 36% of African-Americans make international calls
• Women are expected to pay more than men for international calls this year

"We see a tremendous difference in spending habits between those who have a VoIP app for calling and those who don't," said Andreas Bernstrom, CEO of Rebtel. "This is especially true across male and female tablet and smartphone owners. Over the next few years, as mVoIP calling apps become more widely adopted, we believe we will see a dramatic increase in smartphone and tablet owners turning to low cost calling apps as a way to reduce what they spend on international calls."

About 40% of men and women say they have a smartphone while only 8% of men (age 18-34) say they own a tablet. More than 20% of women (age 18-34) report owning a tablet.

Tags: mobile marketing, mobile spending, mobile trends, Rebtel

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