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BizReport : Social Marketing : August 01, 2012

Poll: Socnet users would go to jail before giving up profile

New data out from Harris Interactive and MyLife indicates people are overwhelmed by the amount of social media out there. But they're also not willing to give up their social profiles. In fact, some traditionally hated tasks are child's play compared to giving up social networking.

by Kristina Knight

According to the poll 40% of social networkers would rather wait on line at the DMV, read 'War & Peace', do their taxes or spend a night in jail rather than give up their social networks. This even though two-thirds are terrified they'll miss some new piece of news or information. How popular are socnets? More than one-third (38%) of 18-34 year olds log on to socnets as often or more than they check email.

Which sites are used for what tasks? Most use LinkedIn to network for jobs, YouTube and Twitter are used for getting information - but not interaction - while Facebook is used by those who want to have conversations and share with friends.

"Surprisingly enough, while everyone knows different social networks serve different purposes, the way people are using sites to consume or share content doesn't fall in line with what we might expect," said Jeff Tinsley, CEO, MyLife. "Facebook was passed by Foursquare as the primary place people share content and newcomer Pinterest edged out the social media giant when it came to the site where users equally share in both activities."

Because of the stress of missing out, though, many also report they want a simpler way to check in, share status updates and stay up to date on news, video clips and other information.

MyLife's new social dashboard could help these users stay abreast of their social networks by simplifying the check-in process. The MyLife Social Dashboard allows users to check multiple accounts, filter messages and add signature information as well as organize the different social networks.

Tags: Harris Interactive, MyLife, social campaign, social dashboard, social marketing, social network trends, social networks

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