Platform sends email updates based on socnets

The tool is free for Pontiflex's AdLeads clients to use. AdLeads clients can run mobile sign-ups over their mobile apps and, using Social FollowUp can stay engaged with consumers by sending targeted emails which are triggered by the business's social posts.

For example, if a local business has a one-day sale, once that sale put into the tweet or Facebook stream of the business, an email will be triggered for list members. Emails are built in real time using relevant images, social network posts and information.

"We've been hearing a lot of talk about the convergence of email and social," said Zephrin Lasker, CEO and co-founder, Pontiflex. "But it's mostly been just that -- talk. We are happy to launch a tool that truly helps local businesses repurpose their social content to make email really work for them."

"The fact that the emails are completely automated is huge," said David Liatti, owner of 61 Local, an early adopter of the social tool. "As a small business, we don't have the time to design and manage a complicated email program. Social FollowUp helps us take our Facebook and Twitter updates even further without having to do anything extra."

Small and local businesses can select specific products, images or information from their social feeds using hashtags and can choose specific hashtags to choose when email messages should be triggered. Emails can be promotional, include daily deal or sale information or hold other information useful to email lists.

Tags: email marketing, email tools, integrated campaigns, Pontiflex, social marketing, social networks