News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Number of 'duplicate' and 'false' Facebook accounts rising, reveals quarterly report
Facebook is facing an uphill battle to tame the trolls and spammers on the social network. The latest figures reveal a sharp rise in the number of fake accounts since the beginning of 2012.
For whatever reason, some Facebook users prefer to set up duplicate accounts on the social network. Some may just prefer a level of anonymity when engaging in controversial groups or discussions, and some do it for more malicious and undesirable reasons.
In the social network's latest quarterly report it was revealed that the number of accounts that violate their terms of service, such as 'duplicate' and 'false' ('user-misclassified' and 'undesirable accounts'), has risen sharply since the first quarter.
The company estimates that the number of dodgy accounts now stands at 8.7% of worldwide monthly active users, or just over 83 million accounts, of which 4.8% are 'duplicates' and 3.9% are 'false'. At the end of the first quarter, Facebook estimated the number to be 5-6% overall.
In their recent quarterly report Facebook describes 'false' accounts as:
(1) user-misclassified accounts, where users have created personal profiles for a business, organization, or non-human entity such as a pet (such entities are permitted on Facebook using a Page rather than a personal profile under our terms of service); and
(2) undesirable accounts, which represent user profiles that we determine are intended to be used for purposes that violate our terms of service, such as spamming.
Facebook also highlighted that the percentage of both 'duplicate' and 'false' accounts were "meaningfully lower" in developed markets and higher in developing markets such as Indonesia and Turkey.
"These estimates are based on an internal review of a limited sample of accounts and we apply significant judgment in making this determination, such as identifying names that appear to be fake or other behavior that appears inauthentic to the reviewers. As such, our estimation of duplicate or false accounts may not accurately represent the actual number of such accounts," said Facebook in their filing.
Want to know how to spot a fake Facebook profile? Check out this infographic from Barracuda Labs.
- Unilever to up digital spend following display ad trial
- FreeWheel: Video ad views up 24% YoY
- Report: Post-purchase contact key for future engagement
- Ad Roundup: Customer-focused releases
- UK retailers need to improve returns process
- Shoppers want more in-store tech
- Resolving customer issues quickly leads to greater brand loyalty
- Top 3 benefits for ecommerce success
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
- 2016 Email Marketing Metrics Benchmark Study
To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
- 10 Ways to Use Customer Lifetime Value to Reinvent Your Marketing Strategy
CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
- 16 Innovative Loyalty Programs of 2016
Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...