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BizReport : Blogs & Content archives : August 28, 2012

Nearly 40 billion video clips viewed in July

In the heat of summer video content hubs may have seen an uptick in streaming content. According to comScore nearly 40 billion video clips were served to American viewers in July; video as served reached 9.6 billion. Video ads now account for about 20% of all video views.

by Kristina Knight

Google sites continue to lead the video race with 157 million unique viewers according to comScore, but social network Facebook continues to draw in viewers; their viewership total reached 53 million for the month. Other hot video sites included Yahoo sites (48.7 million unique viewers); Yahoo focused a video channel to the Olympics in July, offering a wealth of content for viewers.

Meanwhile the top video ad properties were Google (1.5 billion ads served), Hulu (1.2 billion ads served) and (1.132 billion ads served). The top YouTube Partner channels included VEVO, Machinima and Warner Music.

Just over 85% of the US online audience is now watching online video content. The average clip lasts 6.7 minutes while the average ads clocks in at 0.4 minutes.

Just over 184 million US online users are now watching online video content.

Relatedly, YesVideo has launched the first unlimited, free cloud platform for video and photo storage. The company allows home videos and old video content to be uploaded to the cloud or stored in digital format before older film strips are destroyed by age. The cloud platform allows people to store video content digitally without taking up valuable space on hard-drives.

While YesVideo is a consumer platform, the company does help businesses save and convert vintage footage as well.

Tags: comScore, online video, video content, video trends, video views, YesVideo

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