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BizReport : Mobile Marketing : August 30, 2012

Mobile platforms help brands engage, measure campaigns

The mobile space is the new Wild West of online marketing. Brands are moving in to mobile as they did social just a year ago. On the plus side, consumers are rapidly adopting mobile technology, so they are already there and learning the ropes. Two platforms are set up to help brands get the most - quickly - from mobile.

by Kristina Knight

First, Mobile Ad Spy is integrating into WhatRunsWhere to give advertising is the mobile space more insight into where ads are being placed. The integration comes as WhatRunsWhere purchases UK-based Mobile Ad Spy. Through the integration users can track campaigns throughout the mobile space.

"Anyone involved in online marketing can now see where their competitors' ads are running on smartphones, tablets and other mobile media -- and pinpoint exactly which individual ads are running on which apps, mobile sites and mobile ad networks," said Max Teitelbaum, Chief Operating Officer, WhatRunsWhere. "Just as our clients have been doing with banner and text ad campaigns for the past year, WhatRunsWhere users - via the highly compatible Mobile Ad Spy technology -- can now dissect competitors' mobile advertising, resulting in reduced risk and higher ROI for their own campaigns."

Meanwhile iMedia has recognized newcomer to the mobile space, Appsnack, by adding the company to their Next Wave Challenge. Appsnack is one of eight finalists recognized for mobile campaign management excellence.

Sandy Shanman, Appsnack general manager said, "At a time when mobile use is increasing at a rapid pace and a multitude of companies are tuning in, we're honored that the marketing community has specifically recognized our mobile solution in a very competitive landscape."

The Appsnack platform, a division of Exponential, allows brands to run in-app and rich media campaigns through the mobile space.

Tags: Appsnack, mobile ad platforms, mobile ads, mobile campaign management, mobile marketing, WhatRunsWhere

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