News by Topic
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
How shoppers are using daily deals
Daily deals may not be attracting as much headline attention as a few years ago, but they are still capturing the attention of shoppers - and those shoppers aren't keeping the deals to themselves, it turns out. New data from Constant Contact and Chadwick Martin Bailey indicates shoppers are sharing deals and buying from unknown-to-them stores thanks to the deals.
Some interesting takeaways from Constant Contact and Chadwick Martin include:
• Women are more likely to socially share deals with a personal endorsement
• Over 33% will try a new-to-them business because of a daily deal
• 60% aren't loyal customers, even with deals and even is the experience is a good one
• Shoppers are more likely to share deals via email than social networks
• Restaurant, entertainment deals are most likely to be shared
"Two of the more important findings in this research were that word-of-mouth is key for the success of a deal and that personal endorsements drive deal purchases. This falls right in line with what we heard from merchants when we were developing SaveLocal: they wanted a tool that brought in new customers through word-of-mouth," said Dave Gilbertson, general manager, SaveLocal.
"More than 50% of consumers said that they are willing to share a deal if it's a great deal, regardless of whether they are current customers of the business - reinforcing how important it is for merchants to create compelling offers and then incentivize consumers to share them," said Kristen Garvey, vice president of marketing, Chadwick Martin Bailey. "Our research also confirmed that email is still king when it comes to sharing deals. More than twice as many consumers share deals via email (55%) than on any social network. Additionally, we found that deals from restaurants and the entertainment industry are the most commonly shared deals."
The research shows it is important for shoppers to opt-in - so include easy opt-in and opt-out forms for shoppers. Researchers studied more than 1,400 consumers over age 18 to reach their conclusions.
- Top 3 tips to ensure content is global-ready
- Survey: SMBs missing out by not being online
- Report: State of mobile travel
- PayPal wants users to eat their (pass)words
- 'Visually wired' disposition behind massive rise in infographic use
- Half of British consumers believe drone deliveries will never happen
- Social Roundup: How brands are engaging in social
- Targeted ads give Internet users the creeps
Featured White Papers
- Tasty Tips From Marketing's Master Chefs
The art and science of effective marketing and demand generation is like a great recipe- Marketing master chefs turn traditional...
- Analyzing the Value of Responsive Design Can Be Messy
Responsive web design is an integral part of customer engagement in our multi-device world. But the additional costs and resources...
- Mobile Email Guide: Design strategies to help you capture mobile clicks
On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because...
- Avoid these common pitfalls when choosing a cloud CRM
Organizations are frequently turning to SaaS solutions for their CRM needs. But there are risks when deploying any solution at...
- 2015 Social Marketing Planning Guide
2015 is going to be a great year for social marketers, but to make the most of it you'll need...