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BizReport : Advertising archives : August 24, 2012


Google notifies Ad Planner users of significant changes

Google Ad Planner customers have been forewarned of significant changes to the tool that will begin on September 5, 2012. One major revision is that users will no longer be able to research domains or ad placements that are not part of the Google Display Network.

by Helen Leggatt

As of September 5, 2012, Google's Ad Planner will be renamed Google Display Network Ad Planner. This reflects the company's decision to exclude domains that are not part of its Display Network.

Furthermore, according to SEO commentator Horia Neagu, "the option to claim your site will be deprecated, demographic numbers will be stripped down, keyword data will be removed from the reports".

Google has emailed notifications about the changes to users and advises that any data or media plans should be exported before the change-over date of September, 5. The email also specifies some of the demographic data that will no longer be available including Keywords Searched For, Videos Also Watched, Household Income and Education.

Traffic columns will also undergo adjustment including the removal of Page Views.

"Given these changes, the tool will become ridiculously useless as of September 5," writes Neagu on his Facebook Page.






Tags: advertising, data plans, demographics, Google, media plans, online marketing, targeting








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