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BizReport : Email Marketing : August 29, 2012

Campaigner launches SMB-geared CRM

New to the small business space this week: a CRM platform targeted to help SMBs better perform against the competition. From Campaigner, the platform is set up to help small businesses connect through email and social while better controlling costs and increasing sales.

by Kristina Knight

According to a recent data from Campaigner more than 40% of sales pros surveyed said lead generation and sales management were top challenges. Survey respondents also noted phone calls and email blasts were among their top strategies. By combining a rich CRM front and email options, CampaignerCRM should help SMBs increase the quality of leads, pushing more engaged prospects through the sales funnel to conversion.

"Our integrated suite of email marketing and social CRM is a unique differentiator that simply helps small businesses identify more leads, communicate better with customers and close more sales," said Rick Faulk, GM Cloud Services for Sales and Marketing, Campaigner. "CampaignerCRM is also an easy way for companies to leverage social selling to successfully reach and interact with their customers and prospects."

"A sales professional's work involves quotas that need to be met, therefore numbers are very important. Not only has my follow-through improved tremendously, with CampaignerCRM, I have also seen my sales jump 65 percent," said Robert Dauses, owner of GraphTec.

The platform allows users to access the account from remote locations and devices. The tools allow sales professionals to use social media to help build data for campaign development and manages the campaign to keep things running smoothly from development through launch and campaign completion.

Tags: Campaigner, email content, email integration, email marketing, SMB tools

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