BB Direct reveals new direct marketing database of U.S. religious institutions

BB Direct have added to their Business to Institution (B2i) files with the release of a new database of Churches by denomination. The file includes over 90 denominations including Buddhists, Christian, Islam, Jewish, non-denomination, and others.

Users can select church officials and decision makers by personal name or target by congregation size, denomination and buying propensity. Users may also choose direct mail, telemarketing, and email marketing channels.

If you're scratching your head and wondering who might want to target churches then consider this - places of worship require materials that many businesses use including office supplies, furniture, cleaning supplies, florists and even educational materials for childcare and computing.

"Our new Church Database enables marketers to select their church audience with greater granularity," said Brian Berg, CEO of BB Direct. "Marketers are able to cut mailing costs while pinpointing those same valuable responders."

The database is available on BB Direct's website for $45 for one time use or $90 for multi-use.

Tags: church, direct marketing, email marketing, mailing list, religion