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BizReport : Advertising : August 23, 2012


Ad spending up, how one deal site is engaging

New data out from Nielsen indicates the global ad spend continues to increase, with advertisers spending just over 12% more (Q1 2012) than last year across the board. Ads for television, newspapers, online, outdoor and other segments all saw increased spending.

by Kristina Knight

While spending was up in all advertising segments according to Nielsen, the online space saw some of the highest increases, growing 12% in Europe, nearly 32% in Latin America and 35% in the Middle East and Africa.

Meanwhile, in the world of daily deals, nFluence reports their dealBoard app is outperforming Groupon, one of the leaders in the deal space - important for retailers hoping to drive traffic from the Web into their stores. According to their data dealBoard is used about twice as often as rival apps like Groupon - even though they don't push notifications, email or SMS messages to customers.

Those using dealBoard are also offering their options to the company, giving brands more insight into their wants - which can help in the creation of future deals. nFluence reports the average user offers about 12 new pieces of data each day by voting for favorite deals and other polls.

This type of information is crucial for retailers trying to engage a shopper for a purchase because the more information they have the more likely they are to engage a shopper for a second, third or tenth time.

As for which brands are already engaging best with shoppers, the latest from General Sentiment indicates Starbucks continues to perk customers' interest. The coffee chain was ranked top quick service restaurant for the Q2 MediaMatch report, following by McDonald's, Taco Bell and Burger King. However, the top movers on the list were Wendy's, Chick-fil-A and Krispy Kreme.

Tags: ad trends, General Sentiment, nFluence, Nielsen, online ad spend, online advertising










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