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BizReport : Ecommerce archives : August 10, 2012

9 of 10 school shoppers will buy online

Crowds at the local malls may not be as heavy over the next six or so weeks as usual. In the US, August means back to school shopping, crowded malls and an inability to find red and black pens because they are being horded in households across the States. According to new data from TechBargains, though, the crowds may be missing from malls and shopping centers this August.

by Kristina Knight

That, because according to research most shoppers will be shopping online for back to school gear - from clothing to paper and pens and even tech gear. New data from TechBargains suggests 9 in 10 back to school shoppers will be checking out online this year. The data also suggests these shoppers will be breaking out the coupon codes and deal offers, so retailers be ready.

"In our study parents and students told us they are forced to spend more money on basic supplies and technology this year to keep up with school demands," said Yung Trang, president and editor-in-chief of "In order to keep cash in their wallets and save valuable time, consumers are turning to online shopping with coupon codes for extra savings."

As for how much more shoppers will spend, TechBargains suggests:

• 3 in 4 shoppers will spend under $500 per
• 23% expect to spend between $100-$199 on back to school items in 2012
• 18% will spend less than $100

Data from the National Retail Federation (NRF) is slightly more optimistic than the TechBargains survey. Their forecast predicts:

• Average family will spend $688 on back to school items
• Online shoppers will spend $874 on average; online shoppers are expected to increase by at least one-third this year
• 6 in 10 will shop chain department stores, 15% will shop via catalog

Tags: back to school shopping, back to school trends, ecommerce trends, National Retail Federation, online shopping, TechBargains

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