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BizReport : August 31, 2012 Archive

August 31, 2012 Archive

Mobile Marketing | August 31, 2012

Rebtel: Men attaching to mobile at work

When it comes to working, a new report from Rebtel shows men are more likely than women to use mobiles exclusively for work. That isn't to say they don't use mobiles at home, rather than men are more likely than women to have a separate mobile device for work and home. >>

Ecommerce | August 31, 2012

Rocket Fuel: Dads pushing more BTS buys

When it comes to back to school, retailers might want to spend a little time on Dad. While moms still make the bulk of back to school (BTS) buys, data from Rocket Fuel shows dads are taking on some of these responsibilities. >>

Social Marketing | August 31, 2012

How to engage brand advocates

When it comes to social, brand advocacy is one major goal. Brand advocates are more likely to recommend trusted brands, favorite products and news to friends, on message boards and through reviews. The Zuberance platform helps brands engage these advocates to improve campaign ROI. >>