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BizReport : August 28, 2012 Archive

August 28, 2012 Archive

Email Marketing | August 28, 2012

Silverpop: Travel sector has worst email CTRs

In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop reveals that the travel sector is the worst-performing in terms of click-through rates. >>

Mobile Marketing | August 28, 2012

Android to finish 2012 with more than 70% of handset market

Despite the launch of the Apple's iPhone 5, the smartphone market will continue to be dominated by Android, according to a new forecast from Digitimes Research. >>

Mobile Marketing | August 28, 2012

British businesses unaware of high response and open rates of SMS messaging

Mobile now plays a significant role in marketing, communication and sales, yet a recent survey in the UK found that the vast majority of businesses aren't aware of the high consumer response and open rates of SMS. >>

Blogs & Content | August 28, 2012

Nearly 40 billion video clips viewed in July

In the heat of summer video content hubs may have seen an uptick in streaming content. According to comScore nearly 40 billion video clips were served to American viewers in July; video as served reached 9.6 billion. Video ads now account for about 20% of all video views. >>



Research | August 28, 2012

Litle maps direct response buyers

When it comes to spending, payment processor Litle is sharing which areas of the US have the most spending due to direct response campaigns. The most active states? Alaska, Hawaii and Nevada while the least active were identified as including Oregon, Tennessee and Michigan. >>

Blogs & Content | August 28, 2012

Report: Connected TVs pushing more online video content

When it comes to watching video online online, a growing number of viewers are watching online - via television. Connected television sets, to be precise. According to new data from NPD Display Search about 18% of video viewers are accessing content through the TV sets. >>