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BizReport : August 27, 2012 Archive

August 27, 2012 Archive

Ecommerce | August 27, 2012

Consumers to start holiday shopping early - are you ready?

Online retailers who still think they've got lots of time before Christmas to get their seasonal marketing strategies formulated and their websites ready for action had better think again. A new survey from RetailMeNot.com found that over a third of consumers will start their holiday shopping before November. >>

Ecommerce | August 27, 2012

America's favorite retailer has no store

America's favorite retailer has been announced and it doesn't have a store. Such are the findings of a survey by global strategists OC&C Strategy Consultants. >>

Ecommerce | August 27, 2012

British retailers count the cost of e-crime

In one of its first studies into e-crime in the UK, the British Retail Consortium reveals that the total cost to retailers in 2011/12 was at least $325 million. >>

Ecommerce | August 27, 2012

Report: Luxury brands continue looking online for buyers

Don't look at luxury brands to back off the online marketplace. In fact, a new forecast from Martini Media predicts luxury brands will continue looking online for ways to engage and convert shoppers. >>



Advertising | August 27, 2012

Why brands should pay more attention to Boomers

New data out from Nielsen and BoomAgers underscores the need for brands to pay more attention to older consumers. Nielsen notes that about half of the US population will be over age 50 within the next five years. However, as the population has aged, brands and advertisers have continued to focus on younger demographics. >>

Ecommerce | August 27, 2012

Study: Passwords tiresome for many Americans

Passwords for webmail, passwords for content sites, passwords for social media sites. Passwords, passwords, passwords. Substitute the tone of Jan Brady's 'Marcia-Marcia-Marcia' and you have an inkling of how some Americans are feeling about passwords according to new research from Janrain and Harris Interactive. >>