BizReport : August 23, 2012 Archive

August 23, 2012 Archive

Social Marketing | August 23, 2012

Family, friends provide more vacation inspiration than social media

Family members and friends provide more inspiration for those selecting a holiday destination than social media, according to a new survey in the UK for Directline Holidays. >>

Blogs & Content | August 23, 2012

Releases offer ways to engage through video

In July, comScore reports more than 184 million US online adults consumed more than 36 billion video clips; among those clips were more than 9 billion video ads. While viewers have shifted some viewing online, brands are still trying to find their way. Two new tools could help. >>

Advertising | August 23, 2012

Ad spending up, how one deal site is engaging

New data out from Nielsen indicates the global ad spend continues to increase, with advertisers spending just over 12% more (Q1 2012) than last year across the board. Ads for television, newspapers, online, outdoor and other segments all saw increased spending. >>

Social Marketing | August 23, 2012

Social releases to ease the way for marketers

Two new releases in the social space are set up to help marketing teams better adapt to the social space. One will help with transitions from campaign creation to analysis while the other will release a marketing suite to brands across the Web. >>

Advertising | August 23, 2012

YouTube's TrueView ad format launched on Android

YouTube's TrueView video ad format is being launched on Android devices this week, according to the Google Mobile Ads blog, with plans to roll out the format to all mobile operating systems in the next few weeks. >>

Mobile Marketing | August 23, 2012

IAB UK: Mobile-optimized websites increase dwell time

Research released this week by the Internet Advertising Bureau reveals that mobile-optimized website significantly increase consumer engagement with dwell times up. >>