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BizReport : August 21, 2012 Archive

August 21, 2012 Archive

Mobile Marketing | August 21, 2012

Jumptap, Evidon partner for AdChoices initiative

A new partnership between Jumptap and Evidon may give mobile consumers - and advertisers - a bit more security in the space. Together they're creating the Ad Choices initiative to help mobiles better understand and control the data pushed into the mobile space. >>

Mobile Marketing | August 21, 2012

PayPal and McDonald's mobile payments test promises faster fast food

PayPal is vying to be the mobile payments service of choice as more and more consumers start to use their device to make purchases. Their latest deal is with McDonald's. >>

Research | August 21, 2012

Study: Gen Y arming for tech-focused future

When it comes to getting ahead in the job market, Gen Yers are looking to technology for a boost. According to a new report from PayScale and Millennial Branding, Generation Y is looking to technology and smaller firms to help them find their way in the job market. >>

Blogs & Content | August 21, 2012

Why you may not be engaging with millennials

Millennials are always online, never without their mobile device and should be simple enough to find in the online landscape. However, a growing number of brands aren't connecting to millennials in the online space and the way they advertise could be the issue. One expert notes that these 'always on' consumers may be blinded to traditional advertising because they want more. >>

Mobile Marketing | August 21, 2012

InMobi: Mobile number one media consumption channel in U.S.

Media consumption and purchasing are moving to mobile, according to new research from mobile ad network InMobi. >>