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BizReport : August 17, 2012 Archive

August 17, 2012 Archive

Ecommerce | August 17, 2012

Coupon options may change how people redeem coupons, rewards

A new release from VerticalResponse may change the way businesses create coupons and how those coupons are then shared between consumers. And a new app in the marketplace is set up to make it simpler to schools to earn rewards. Read on for the details. >>

Social Marketing | August 17, 2012

Report: Standard ads turning of socnet users

Consumers aren't engaging with ads in the social sphere - or at least not in record numbers according to several reports. But, new data from MediaBrix sheds light on why: because in the social space users aren't looking for online-standard ads. >>

Advertising | August 17, 2012

Study: We're creatures of habit, even with options

There may be different restaurants and stores on every corner, but a new study shows we humans are creatures of habit. Even with multiple choices. JiWire has unveiled the Location Graph which correlates behaviors with location to create an anonymous profile of a user which can be then be used to target ads more efficiently. >>

Ecommerce | August 17, 2012

Poll: Parents some of most engaged mobiles

When it comes to mobile devices, busier people may be the most engaged. According to a new poll from Harris Interactive and Placecast, parents are some of the most active mobile users. This is fitting since parents can be found running from school to sports practices to doctors, appointments, grocery stores and work on a daily basis. Mobile networks allow those consumers to check email, get coupons, shop and stay up to date. >>