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BizReport : August 9, 2012 Archive

August 9, 2012 Archive

Email Marketing | August 09, 2012

How to increase email open rates

Email open rates have long been lamented by email marketers, retailers and CPG brands. According to one expert the root cause of low email open rates is ad fatigue - consumers see so many ads on a given day that they just don't want to see more. So, what's an email marketer to do? >>

Blogs & Content | August 09, 2012

Why brands should approach smartphone, tablet ads differently

As more consumers head to the mobile space or begin connecting with the mobile sphere via different platforms and in different ways, brands need to stay connected, too. Finding the right connection space, speed and type has been difficult for some brands. One expert offers his advice for the mobile space. >>

Mobile Marketing | August 09, 2012

Report: Mobile consumption of professionally produced video doubles

Video advertisers pay attention: the end-product of your ad, editorial piece or funny content clip needs to look good. Good camera angles, good picture quality and good sound quality. According to new data from FreeWheel the mobile consumption of professionally produced video content doubled in Q2 2012. >>