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BizReport : August 8, 2012 Archive

August 8, 2012 Archive

Advertising | August 08, 2012

BlueKai, Korrelate data shows how online data predictive of offline purchases

Over the past year a new trend has emerged - that of using online data to predict offline purchases. A new report out from BlueKai and Korrelate underscores just how important this type of data can be. >>

Ecommerce | August 08, 2012

How retailers can convert showroomers

The question is rampant amongst brick-and-mortar retailers: how do we combat showrooming? The simple answer, according to two experts, is not to stop showrooming but to change the way the retailer reacts to showroomers. In other words, its about figuring out what the showrooming shopper wants and offering a solution. >>

Mobile Marketing | August 08, 2012

Jumptap: 3rd party data boots mobile campaigns

For those of you in the mobile space, adding third party data to campaigns to assist with targeting can be an asset. That according to the latest Jumptap MobileSTAT report. Jumptap data finds that data from third party sources can increase click throughs and overall campaign ROI. >>