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BizReport : August 3, 2012 Archive

August 3, 2012 Archive

Ecommerce | August 03, 2012

25% of shoppers in the UK say online delivery costs too high

While one quarter of shoppers in the UK think the cost of having online purchases delivered is too high, 4 in ten are prepared to pay extra for next day delivery, according to a new survey by Trimble, provider of advanced positioning solutions. >>

Law & Regulation | August 03, 2012

FTC wants COPPA rules updated in line with 21st century technology

New rules to better protect children against the collection of their personal data online are being proposed by the Federal Trade Commission including changes to the definition of personally identifiable information. >>

Advertising | August 03, 2012

Prevent ad collisions with new AdSafe solution

It's often a violation of an agreed insertion order (IO), but it still happens. According to new data released by brand protection firm AdSafe, 6 - 7% of ads are affected by ad collision. >>

Blogs & Content | August 03, 2012

How live-streaming and traditional advertising can intermix

The Olympics are highlighting just how the Internet has changed content consumption. Rather than watching the nightly recaps, a study from Velti indicates about 40% of viewers are watching online as well as television with 35% looking to mobile devices for headlines and coverage. >>

Mobile Marketing | August 03, 2012

Fiksu: iOS app downloads on the up

As the mobile space gets hotter, consumers are finding apps one way to play, consume content and stay connected. According to new data from Fiksu app downloads are increasing from users on Apple's iOS platform; their data shows just over a 2% app downloads increase. >>