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BizReport : August 2, 2012 Archive

August 2, 2012 Archive

Trends & Ideas | August 02, 2012

Powerful new Facebook feature boosts Post targeting

Over the coming weeks Facebook will roll out a powerful new tool that marketers using the network have been craving for some time. It will enable Posts to be more accurately crafted and targeted at various subsets of Fans. >>

Law & Regulation | August 02, 2012

Number of 'duplicate' and 'false' Facebook accounts rising, reveals quarterly report

Facebook is facing an uphill battle to tame the trolls and spammers on the social network. The latest figures reveal a sharp rise in the number of fake accounts since the beginning of 2012. >>

Social Marketing | August 02, 2012

Pinterest gnawing away at time spent on other social media sites

Recent research from Compete discovered a 3% decrease in time spent by consumers on Facebook during June. The culprit, they say, is Pinterest. >>

Ecommerce | August 02, 2012

How shoppers are using daily deals

Daily deals may not be attracting as much headline attention as a few years ago, but they are still capturing the attention of shoppers - and those shoppers aren't keeping the deals to themselves, it turns out. New data from Constant Contact and Chadwick Martin Bailey indicates shoppers are sharing deals and buying from unknown-to-them stores thanks to the deals. >>



Email Marketing | August 02, 2012

Platform sends email updates based on socnets

With an estimated three-quarters of online adults (US) active on social networks it makes sense for brands to utilize the social sphere for marketing efforts. A new offering from Pontiflex hinges email and social together. Called Social FollowUp, the tool allows small businesses to send automated emails based on Facebook and Twitter updates. >>

Mobile Marketing | August 02, 2012

Study: How mobile impacts Hispanic shoppers

According to several estimates the Hispanic demographic is huge for mobile. eMarketer reported in 2011 that Hispanics were about 17% more likely to go online via mobile than the general marketplace while Nielsen data indicates Hispanics are some of the earliest adopters of smart devices. Now a new study shows how mobile devices are impacting Hispanic shoppers - while in-store. >>