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BizReport : Blogs & Content : July 13, 2012
YesVideo converting old video to digital content
The video space isn't just introducing viewers to new content. One platform is helping people and businesses reconnect with older content in the digital space. YesVideo, in business since 1999, converts old VHS, Hi-8 and other video formats to digital and then stores that content in the cloud.
"We take in thousands of personal home videos - VHS, mini-DV, and even 8MMs - and pull that in, digitize it and put it into the cloud for the consumer to use," said Michael Chang, CEO, YesVideo. "The consumer can then view that content through their devices and in the future will be able to view through connected television devices. We actually have some corporate clients - done big projects for university sports teams. One of the main business areas now is the legal space - where law firms can put old depositions into a format which can be used and viewed. We're looking at ways to make those old videos current."
Primarily used by consumers, businesses are now getting in on the video conversions. Universities have used YesVideo to convert old football game footage, for example, into content that can be shared through the online space. As online video expands, these older clips can find new life - for both businesses and people.
"The video landscape has changed to the point that people are now sharing video through social networks and they are also creating content to share through digital devices," said Chang. "The next step in video evolution is how all of this video content will be shared."
Chang believes connected television will be a big factor in the sharing of video in the future.
"In terms of market size, we estimate there are one to two billion pieces of old content 'out there' just in the US," said Chang. "That is a lot of content that could be converted to digital and used for years to come. We're approaching the end point for much of that content because old VHS tapes and film strips do degrade. People need to get those old archives converted to digital."
Tags: video conversion, video trends, YesVideo
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