Get our RSS feed
Search BizReport
News by Topic
Marketing
- Advertising
- Search Marketing
- Email Marketing
- Loyalty Marketing
- Mobile Marketing
- Social Marketing
- Viral Marketing
- Trends & Ideas
- Internet Marketing 101
Beyond Marketing
BizReport : Blogs & Content : July 23, 2012
Yahoo to bring Olympics across screens this summer
Even for brands not in London for the 2012 Olympic Games, there is a chance to use the games to engage interested viewers. There will be live streamed events, clips from local and national news entities and other opportunities. Yahoo is once more leading the digital pack, giving viewers - and brands - access to many events.
According to Yahoo data, based on the Vancouver Olympic Games in 2010, 32 million unique viewers turned to Yahoo for Olympic coverage; 38.5 logged on to Yahoo sites for the 2008 Beijing Games.
Through the Yahoo Olympics portal, viewers will have access to the Olympic Games in London from PC, smartphones and tablets - in addition to the coverage throughout the day. From video clips to pictures and analysis, their hub will be filled with viewers through the Games.
Brands like Citi, Visa, Transamerica and Procter & Gamble have already signed on to sponsor many of the online events.
"Yahoo! has been the No. 1 online destination for Olympics coverage since 2006, proving to be the place for users to gather and follow the biggest events," said Ken Fuchs, VP of Global Media for Yahoo! & Head of Yahoo! Sports, Men's and Games. "London 2012 will be a showcase for 24/7 reporting, across all screens, and Yahoo! is investing to deliver powerful experiences for our users and advertisers. Our unique storytelling combined with innovative new products will help establish new memorable moments as they happen for 700 million fans around the world."
While much of the content on Yahoo is already sponsored, smaller and local sites will be looking for sponsorships and ad dollars throughout the event - so there is still time to take advertising advantage of the 2012 Olympic Games.
Tags: 2012 Olympics, Olympics, online Olympic content, Yahoo
Tweet
Subscribe to BizReport
Please enter your e-mail here:
Latest Headlines
- App Store hits 50 billion milestone, Google Play not far behind
- IBM: Mother's Day shopping goes mobile
- Service industry occupations not safe from technology
- How webrooming is taking over ecommerce
- Report: Strong digital presence key to success
- Report: SMBs falling behind in tech
- Mobile the boost loyalty programs need
- British Land: UK retail stores must adapt or die
Featured White Papers
- Top 10 Online Brand Protection Strategies for 2013
Whether stealing web traffic, pirating digital content or selling counterfeit goods, online scammers are sure to continue highjacking brands for... - Get Serious About Email Marketing
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an... - The Essential Guide to Internet Marketing
Learn the latest tips and tricks to online marketing by downloading the latest edition of our most popular ebook! Whether... - Smarter Service: The Contact Center of the Future
Today's consumers expect better service, better products, and better communication with retailers. Without a single view of the customer across... - 9 Reasons Why Your Email Campaign Is Failing
When you analyze your email marketing program, what is your email data telling you? Measuring your data can be difficult,... - Deliver Extraordinary Customer Experience
Competition is fierce in today's economy and customers know this. They can easily search the Internet to find companies that...