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Yahoo to bring Olympics across screens this summer
Even for brands not in London for the 2012 Olympic Games, there is a chance to use the games to engage interested viewers. There will be live streamed events, clips from local and national news entities and other opportunities. Yahoo is once more leading the digital pack, giving viewers - and brands - access to many events.
According to Yahoo data, based on the Vancouver Olympic Games in 2010, 32 million unique viewers turned to Yahoo for Olympic coverage; 38.5 logged on to Yahoo sites for the 2008 Beijing Games.
Through the Yahoo Olympics portal, viewers will have access to the Olympic Games in London from PC, smartphones and tablets - in addition to the coverage throughout the day. From video clips to pictures and analysis, their hub will be filled with viewers through the Games.
Brands like Citi, Visa, Transamerica and Procter & Gamble have already signed on to sponsor many of the online events.
"Yahoo! has been the No. 1 online destination for Olympics coverage since 2006, proving to be the place for users to gather and follow the biggest events," said Ken Fuchs, VP of Global Media for Yahoo! & Head of Yahoo! Sports, Men's and Games. "London 2012 will be a showcase for 24/7 reporting, across all screens, and Yahoo! is investing to deliver powerful experiences for our users and advertisers. Our unique storytelling combined with innovative new products will help establish new memorable moments as they happen for 700 million fans around the world."
While much of the content on Yahoo is already sponsored, smaller and local sites will be looking for sponsorships and ad dollars throughout the event - so there is still time to take advertising advantage of the 2012 Olympic Games.
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